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Fill your practice with clients you LOVE and LIVE the life you’ve always dreamed of! 
Private Practice 
Marketing E-Course 

You’re spinning your wheels not knowing where to start when it comes to marketing your private practice. You know you need to market your practice, but you aren’t sure what to do or what will give you the greatest return on investment.  

You feel stuck, overwhelmed and frustrated. You’re disappointed that after spending years in school and tens of thousands of dollars, you weren't taught the branding, marketing, and entrepreneurial skills needed to be successful in private practice.  

You might have even considered giving up on your dreams or finding a more lucrative career path. You’re probably thinking... there has to be more to life than this! 

You want to make greater impact by working with the clients you love, while making more money, having more freedom and living the life you’ve always dreamed of.  You DESERVE this life!

Don’t you just wish you could wave a magic marketing wand and the marketing fairy would take care of everything?! You’re beginning to think effective marketing is almost as rare as a talking unicorn.  
You wish you had a step by step proven system to fill your practice with clients you love and live the life you’ve always dreamed of! 
Perhaps you are expanding your business by creating an e-course, publishing a book, or hosting live events, but you’re struggling with how to market effectively.  

We’ve been there! We used to exhaust ourselves by running after all the shiny objects trying to figure out what works (we know you know what we’re talking about) .  

We get how FRUSTRATING marketing can be and we’ve made it our mission to help YOU change that.  

We have invested hours upon hours and over $20,000 in trainings (just in the last 3 years alone), courses, books and programs to figure out the step by step system for marketing.  

Marketing shouldn’t be a mystery!  

Therapists deserve to feel INSPIRED by the work they love and get PAID WELL for it! 

Wouldn’t it be amazing to have a secret marketing formula that NO ONE ELSE is talking about!  

Visualize yourself feeling confident and comfortable, knowing exactly what to say and how to say it.

Imagine feeling energized and inspired, doing more of what you love, and living the lifestyle you’ve always dreamed of. 

We’ve seen results and we want to tell YOU how to get them too.

We used this formula to launch our first webinar and it generated over $10,000. We’ve more than doubled our income each year for the past several years.   

Transform your marketing mindset creating a demand for your services in a way that feels authentic and aligned to you.
Create an authentic brand and craft marketing messages your clients love.
Create a high converting website and therapist directory profiles that attract your ideal clients.
Feel more confident with a personalized marketing strategy that highlights your natural talents
Make a greater impact while having more freedom, making more money, and living your dream lifestyle.
This E-Course WILL Help YOU 
Achieve the Following Results
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Let Us Help You Fill Your Practice 
With the Clients You LOVE &
LIVE the Life You've Always Dreamed of! 
Kate & Katie Co-Founders of The Private Practice Startup
Here's What Alumni Are Saying... 
Ready to Get Started?  

1. Mindset Mastery - “Channel Your Inner Entrepreneur”
  • We jump into the Entrepreneurial and Marketing Mindsets and how THERAPISTS make the BEST marketers - did you guys know that?  
  • We help you reframe marketing so you can change your relationship with it. You deserve to feel comfortable and confident with marketing. Let us help! 
  • We help you CRAFT your dream lifestyle and private practice and take the steps to begin living into it! 
  • Having a mindset primed for marketing and business is ESSENTIAL for YOUR success! 

2. Branding - “Make Your Brand a Show Stopper”
  • We help you create your vision, mission and company culture, which becomes the guiding principle of your work, decisions you make about your business and so much more. 
  • We help you create a brand that is a show stopper, one that feels authentically aligned utilizing your greatest strengths and natural talents.  
  • We teach you how to position yourself to STAND OUT within a crowded marketplace and MAGNETICALLY ATTRACT the clients you are called to serve and absolutely LOVE working with!   

3. Ideal Clients - “Ideal Client Character Study”
  • We take a deep dive and help you get intimate with your ideal client. Get to know them inside out, walk in their shoes, and live a day in their lives (you got this in the bag, you do this daily with your clients). 
  • You'll understand what moves them, what pains them, what they want and desire, and how to position yourself as the PERFECT person to help them reach their goals and dreams (like we said, you are already an AMAZING marketer, you just don't know it yet)!

4. Marketing Message Mastery - “Scripting Your Way to Success”
  • Once you are an expert on your ideal client, you need to know how to speak to them so they know you understand them and can help. We help you craft marketing messages that make them say, “yes, yes, yes I need to call THIS therapist.”
  • We teach you the PROVEN strategies for how to write copy that converts!

5. Directory Profiles - “Be a Box Office Hit”
  • Ever wonder what it takes to create an awesome therapy directory? We take what you’ve learned through the previous modules and teach you how to apply it to therapy directories. 
  •  Guess what… it's pretty simple once you know the SECRET MARKETING FORMULA. We just keep using it over and over again. Rinse Wash and Repeat!  #Simple

6. Websites - “Coming to a Theater Near You”
  • Imagine having a website that clients not only LOVE, but feel compelled to call you because they know you're the PERFECT therapist for them! Your website is like a movie trailer. It’s a preview of what it's like working with you.  
  • We teach you exactly what needs to be on your website and how to avoid the common website mistakes therapists make that are killing their practice! We teach you the step by step framework for a high converting website.  PLUS we show you a PROVEN FORMULA to create an attractive home page, stellar specialty pages, and a spectacular about me page.

7. Marketing Strategies - “The Show Must Go On...”
  • Learning and knowing the secrets of marketing is where everything begins but there’s more! Marketing doesn’t EVER stop. Choosing marketing strategies that are in ALIGNMENT with both your ideal clients and natural talents is essential. 
  • We teach you EFFECTIVE online and offline marketing strategies as well as what to outsource and why.  You will be able to create a 90 day strategic marketing plan to keep the show going! 

Here's What to Expect 
from Each Module: 
You DESERVE to work with the clients you LOVE and 
live the LIFE you've always dreamed of...
DON'T WAIT... Get Started NOW!
What's Included with the 
E-Course Self-Study

E-COURSE Includes the Following (Total Value of $2,497)
  • Self-paced DIY program with a recommended 90 day plan.
  • Includes 7 main modules with a total of 21 submodules.
  • Lifetime access to the e-course.
  • Fun surprises, guest appearances and lots of celebration cheering you on!
  • Each module comes with "Growth Work" (like homework, but that is boring) to help you take what you learned and implement it.
  • Each module includes links to recommended podcasts and other resources specific to each topic.
  • Weekly email reminders, telling you exactly where you should be. It is like having us as your accountability partners.  
  • The Proven, Step-by-Step Secret Marketing Formula
  • Dream Lifestyle and Practice Visualization Exercise
  • Goal Planning Worksheet
  • Brand Values Assessment
  • Ideal Client Character Study Worksheet
  • Marketing Messages Blueprint Worksheet
  • Superstar Talents Worksheet
  • Step by Step Formula on How to Write Stellar Speciality Pages & an Awesome About Me Page
  • The Framework to Create a High Converting Website
  • 90 Day Marketing Planner

BONUSES
 (Total Value $2,134)

  • 23+ additional practice building videos, which will keep growing as we continue to add new videos (Value $1127)
  • Peak Package of Customizable, Attorney Approved Private Practice Paperwork (Value $511)
  • 1 Hour of 1x1 Coaching with Susan Block - the Startup Coach (Value $299)
  • Client Converting Call Script (Value $197)

TOTAL VALUE OF E-COURSE + BONUSES = $4,631

Get just ONE new client at $125/hour, see them once a week for 10 weeks and you will actually MAKE MONEY while taking this course!  
$1,497
(Savings of $3,134)
Greatest Savings with Pay in Full
$329 
(5 Monthly Payments)
Payment Plan 
Option 1
$199 
(9 Monthly Payments)
Payment Plan 
Option 2
3 Easy Payment Options to Choose From:
1
2
3
Check Out What Our Alumni Are Saying!
How is the E-Course Self-Study option different 
from the E-Course + Coaching program?

E-COURSE SELF-STUDY:
It’s so important to invest in yourself and your practice. When you go “ALL IN” on yourself, that’s where the MAGIC happens! When you actually pay the money and do the work to invest in yourself, that’s when AMAZING results happen.

Although both options, the E-Course + Coaching program or the E-Course self-study(without coaching), will allow you to DIVE DEEP into branding and marketing, the e-course option allows you to access the entire course immediately so you don't have to wait for coaching to start, and you can go AT YOUR OWN PACE. We give you a suggested schedule to consume the content and do the work setting you up for optimal success.

The e-course option is great for highly MOTIVATED and DISCIPLINED people who are really good at doing the work, following through with assignments, applying the step by step systems presented to you, and then reaping the rewards. It is TOTALLY doable, YOU got this!

The e-course option is FANTASTIC for those who want to DIVE IN now to start working toward filling their practice with clients they love and living their dream lifestyle. You'll get INSTANT, LIFETIME ACCESS to our entire program without having to wait for the coaching program to open up. If you decide you want to upgrade to our coaching program later, you can easily do so by paying the difference in the e-course only and e-course + coaching program.
E-COURSE + COACHING:
The e-course + coaching option is for people who want to streamline the process to get QUICKER RESULTS and who enjoy group coaching. This is an amazing option, because you get the GREATEST amount of support, while you’re implementing everything that you’ve learned.

Our past coachees often experience FASTER TRANSFORMATIONS, because they have DIRECT SUPPORT while doing the work on themselves and their practices. The BEST part is you receive coaching from 2 practice building GURUS who built their 6 figure practices from the ground up.

By choosing the e-course + coaching option, you’ll have an added layer of ACCOUNTABILITY and ENCOURAGEMENT since we’ll be tackling the work TOGETHER. If you love accountability and working with and supporting others, this is a GREAT option for you!

***We only launch the e-course + coaching program during specific time frames 2-3 times per year so you may have to wait longer to get started. If you want to wait for the next co-hort to open, CLICK HERE for more information and to be the first to know when we are preparing to open up enrollment for the next round.
Here's a thought... the sucky thing is that most coaching programs, including ours, only opens a few times a year.  BUT... we have a solution for you!  Keep reading... 

The great thing is that the ecourse only option is available ANY TIME even at 3am when you can't sleep.  

Get started NOW with the ecourse and began tackling the work, making progress and taking steps towards working with the clients you love and living your dream lifestyle, and when we open up the coaching program you can always upgrade into the coaching program just by paying the difference. #WinWin

We like you to have the BEST of both worlds.  Don't put your private practice dreams on hold! 

But I Want Coaching Too... 
Be the First to Know When Our Next Round of E-Course + Coaching Opens. Enter Your Info Below... 

We created this course to help therapists in ALL STAGES of private practice.

The step by step PROVEN SYSTEMS and strategies we teach are applicable for any stage of business building, growing, and scaling. Whether you’re just starting out in private practice or growing your group practice or adding multiple revenue streams with e-courses, trainings, or products, THIS IS FOR YOU!

The step by step marketing system we teach you is applicable to ANY business model and guess what?! It’s YOURS FOR A LIFETIME!!

Who This IS For

  • You’re a therapist in private practice with a niche or would like to clarify your niche. THIS IS FOR YOU!
  • If you’re inspired and motivated to get clear on your marketing messages. THIS IS FOR YOU!
  • You’re wanting to have fun, roll up your sleeves and do the work to get results. THIS IS FOR YOU!
  • You want more money, more freedom, and fill your practice with the clients you LOVE. THIS IS FOR YOU

  • If you wish the marketing fairy would sprinkle magic practice building fairy dust and poof your practice is full. NOT FOR YOU.
  • If you want to sit back, relax, and just Netflix and chill. NOT FOR YOU.
  • If you think niching is a terrible idea. NOT FOR YOU.
  • If you are unwilling to put the time, work and effort in. NOT FOR YOU.
Who This ISN'T For
"The course transformed my uncertainty into confidence, while building a thriving and growing practice. It changed my mindset, rejuvenated my passion, and inspired me to think bigger, bolder, and braver. Within the first two weeks I filled 25% of my casework with 100% of my ideal client and that is using only a fraction of the course material."
- Faith Carlson, MA
"I became so much more confident. My belief that I can independently take care of my family though my private practice increased 100%. The information in this course is priceless!! It's so worth the cost and more as it would have taken me years to learn on my own. This is the best investment I've made in my practice!" 
- Wynette Green, PhD, LMFT 
Our coachees are getting MORE calls and MORE of their IDEAL clients walking through their doors.  
"I wish I had this course when I was just starting. It would have saved me so much time and money. What I’ve learned in just a few weeks, took me YEARS to figure out. They take the guesswork out of growing your practice in a concise, easy to follow approach. I HIGHLY recommend this course to anyone just starting, feeling stuck, or ready to take their growing practice to the next level." 
- Susan Block, LMFT
You Deserve to Live Your Dream Lifestyle and Have Your Dream Private Practice, Let Us Help! 
"I’m only about 25% into integrating all the changes I learned, and in just a few weeks our calls more than doubled and in about a month our group went from 55% to 85% full! I went from maintaining for months, to almost full and ready to hire two new clinicians next month. The return on investment is a no-brainer." 
- Sean Davis, PhD, LMFT
"It was Phenomenal. When I first started, I was at 3 clients. After the E-course, I had 9 consistent ideal clients coming each week. That’s without even finishing the website or doing the Google ads. I have more than doubled my case load. I can't wait for what I’m going to see when those huge pieces from what we learned from the E-course are complete." 
- Jordan Zipkin, LMFT
"It was AMAZING! I learned an insane amount and I am so grateful for such a phenomenal program. It's something that ALL therapists in private practice NEED. They break it down step by step on how to create your marketing messages and then how to actually execute it to attract your ideal client. I love how professional both of them are, the energy that they bring, and their incredible business savviness." 
- Roberta Alves LMHC
If you took advantage of the opportunity to invest in yourself and purchase the E-Course ONLY program, all you would need is ONE new client who paid you $125 per session and saw you for 10 weeks and you would completely pay for the course

Our course will teach you how to fill your practice with clients you love working with who will happily pay your full-fee. You'll be able to pay for the course and continue to make money for a lifetime! Wouldn’t you say that’s worth it?!
What's My Investment?   
$1,497
(Savings of $3,134)
Greatest Savings with Pay in Full
$329 
(5 Monthly Payments)
Payment Plan 
Option 1
$199 
(9 Monthly Payments)
Payment Plan 
Option 2
3 Easy Payment Options to Choose From...
1
2
3
Frequently Asked Questions
WHEN IS THE REGISTRATION DEADLINE? 

The registration is open at any time! If you get up in the middle of the night from a dream because a voice told you to sign up, you can! 

WHAT ABOUT THE E-COURSE SELF-STUDY OPTION, WHEN DO I HAVE ACCESS TO THE MATERIALS? 

If you’re taking the e-course without coaching, it’s a self-paced course so you can take it anytime at your convenience. You will have instant lifetime access to the materials so if you ever want a refresher, you can go back to watch the videos.  PLUS we add new practice building videos all the time! 

If you add new programs, products or services to your business in the future and want to apply these proven strategies, the materials are yours to keep AND are effective for ANY type of business. 

We recommend that you stick to the ideal 90 day schedule as you consume the course content and do the work that way, you stay on track for optimal success.

WHAT KIND OF RESULTS ARE PEOPLE GETTING? 

Our alumni are seeing more of their ideal clients who are happily paying their full-fee; getting more calls with potential ideal clients each week; hiring new associates at their group practices to support business growth; feeling more confident with a solid marketing foundation and strategy; doubling the amount of attendees to their workshops; being able to leave their full time job to pursue practice full time; feeling happier and more confident in themselves and their practices; being able to support their families; working their ideal schedule and living their dream lifestyle; and so much more! We look forward to adding YOUR results to this list as well.

HOW IS THIS COURSE DIFFERENT FROM OTHER PRACTICE BUILDING COURSES? 

We help clinicians fast track their dream practice and dream lifestyle without the exhaustion, overwhelm or going broke.   

This course cuts right to the chase. There’s no fluff… you can learn about accounting, how to get incorporated, what to name your business, or what logo design to choose anywhere. What MOST therapists don’t know and what is ESSENTIAL to growing and sustaining a business is MARKETING! Truth is if you don’t know how to brand yourself and market successfully, you won’t have a business, or not for long at least.  

In the course, we teach you to focus on your marketing strengths and forget or outsource the rest. We teach the importance of branding, niching, and crafting marketing messages that attract your ideal clients. We help you create a niche, so you can work with the clients you most love.  

We practice what we preach.  Our course we created out of a need that therapists' have. OUR greatest strength and passion is for therapists to love the work they do, live their dream lifestyle and work with the clients they love the most and we do that through teaching therapists... marketing and branding.  

The sole focus of this course is to help you create an authentic brand and build the foundation of marketing to be successful in private practice (and actually ANY business).

We are also a duo, so you get the knowledge and expertise from 2 practice building experts, not just one. We spent over a DECADE each (that’s 20 years of combined experience) learning what works and what doesn’t for building and growing thriving private practices.

THERE'S A TON OF "DIY" PRACTICE BUILDING RESOURCES ONLINE. WHY DO I NEED TO BUY A COACHING PROGRAM OR E-COURSE? 

DIY is good for certain things. Let’s have a “real talk”.  A lot of the DIY stuff is free information.  It isn't the whole enchilada.  You want a step by step proven system not just pieces of a system.  DIY is definitely great for certain things but learning how to market and grow a business is not a DIY project.  

If finances are the driving force behind your DIY mentality, we totally get that. However, keep in mind that you will pay the costs you’re trying to avoid… you’ll pay with your time, money, or maybe even both.  

When we DIY things sometimes they come out GREAT and other times we waste precious time and money (when we think we were going to save both) by attempting to do something ourselves.

As a business owner, it’s vital to know your strengths, stay focused on those, and outsource the rest. We created the marketing ecourse because we KNOW this is an area therapists struggle the most!

If you want to LEVEL UP and grow your dream practice, investing in yourself by purchasing a proven program, hiring a coach or mentor is PRICELESS. It is actually a RETURN ON INVESTMENT (ROI), in other words... it MAKES YOU MONEY! 

Investing in yourself is where the magic happens. It has worked wonders for us as well as our alumni.  We are constantly blown away by the results they are achieving.  We consistently invest in coaching and mentoring for ourselves and businesses.

I'VE BEEN IN PRIVATE PRACTICE FOR SOME TIME, BUT DON'T HAVE A FULL PRACTICE YET. IS THIS COURSE FOR ME? 

This course is 110% for you unless you are quitting your practice tomorrow and going to teach underwater basket weaving, lol. 

Whether your goals are to have a full practice, learn how to market to have a consistent flow of clients, market your e-course, workshop, conference, write great marketing copy, etc. This course IS for YOU!

We created the Private Practice Marketing E-Course to support therapists in every stage of their business from the planning stage to the launching stage to the established practitioner who wants to systemize their marketing, expand their income into other areas, or just have greater results in their marketing and business overall.  

I HAVE A FULL PRACTICE, BUT WANT TO EXPAND MY BUSINESS INTO A GROUP PRACTICE. WOULD THIS COURSE HELP ME GROW AND MARKET MY GROUP PRACTICE? 

Regardless if you’re a solopreneur or group practice owner, our step by step proven marketing system will help you to fill your practice with your ideal clients. As successful practice building coaches and therapists, we have first hand experience in both, so we’ve got you covered.

I TAKE INSURANCE, BUT WANT TO ATTRACT MORE FULL-FEE, SELF-PAY CLIENTS. WOULD THIS COURSE HELP ME TO FILL MY PRACTICE WITH MORE PRIVATE PAY CLIENTS? 

Yes, if you’re wanting to fill your practice with the clients you LOVE who will happily pay your full-fee, this is the course for you. We’ve helped clinicians transition off of insurance panels and grow their full-fee, private pay practices. You deserve to work with the clients you love and get paid well. Let us help you get there!

I DON'T PLAN ON OPENING MY PRACTICE FOR A FEW MONTHS. IS THIS COURSE FOR ME?

Unfortunately, the hard facts about businesses are that 80% of businesses fail in the first 5 years. School taught us how to be GREAT clinicians, but most grad schools don’t teach us how to be awesome business owners. A large part of growing ANY business is knowing how to brand yourself and market effectively. If you don’t know how to grow and market your practice, it will be hard to sustain your business.  

Being in business is a constant journey of growth as well as personal and professional development. Learning how to brand yourself and create a solid marketing plan BEFORE you open is essential to your success. Let us help you be part of the 20% with a THRIVING practice. We will see you in the course!

I'M STILL IN GRAD SCHOOL, IS IT TOO SOON FOR ME TO TAKE THIS COURSE? 

If you aim to open your business anywhere between 3 - 6 months after graduating and can devote time to working on your business while in grad school to launch it successfully, then yes, we would encourage you to join us!  

Remember, therapy skills don’t equal business skills. Being a business owner is completely different then being a clinician. Learning about business and marketing and creating a plan to be successful is essential.

HOW MUCH TIME WILL I NEED TO INVEST EACH WEEK TO DO THE WORK? 

As a business owner, it’s important to take time away from working IN your business and commit to working ON your business. Throughout the course, we suggest you block out anywhere between 2 - 6 hours per week to work ON your business. Stepping back, looking at the big picture and designing your business creates simplicity, clarity and so much more.  

When you invest in yourself and your business on a consistent basis, that’s where you gain major traction and the greatest return on investment. We can’t wait to show you the way!

As you go through the e-course, the amount of “growth work” will vary from week to week. Some weeks will require more time like developing your brand, clarifying your ideal clients, creating marketing messages, and wire-framing your website. Other weeks will be less work, but we recommend you get into the habit of working ON your business each week and not just as part of this course but as a GREAT business practice.

HOW TECH SAVVY DO I NEED TO BE? WHAT PLATFORMS ARE USED? 

We make the tech side of things as easy as possible. You’ll need to read emails, click the link to set up an account in our e-course platform and then watch the videos. If you’re in coaching - you’ll log into the e-course platform and then click the link to join the zoom coaching calls, do the work and reap the rewards!

WHAT IF I PURCHASE THE E-COURSE SELF-STUDY OPTION AND DECIDE LATER THAT I WANT TO UPGRADE TO THE E-COURSE + COACHING OPTION? 

Yes, of course you can upgrade at a later date! You would need to pay the difference between the E-Course option and the E-Course + Coaching option. Then, you would be able to join the next round of group coaching. 

However, keep in mind that you get 1 hour of 1x1 coaching with Susan Block - our Startup Coach when you purchase the E-Course self-study program. 

I'M ON A TIGHT BUDGET, IS THERE ANY WAY TO MAKE THIS COURSE MORE AFFORDABLE?

We definitely understand wanting and desiring something to support your growth and development and wrestling with the money stuff as well. We’ve been there! The thing is... it’s really hard for us to think about the cost versus value.

One thing we do offer is a pay in full discount and payment plan options to help you with the financial aspect of it.  We get it! 

We spent over a DECADE each (that’s 20+ years of combined experience) learning what works and what doesn’t for building and growing thriving private practices. We’ve worked with coaches, attended seminars, purchased e-course programs, read tons of books, and invested in ourselves to bring YOU everything we’ve learned.

Since 2016, we’ve been LASER FOCUSED on marketing strategies by investing over $20,000 to fine tune everything we’ve learned so we could teach it to YOU. These exact marketing formulas have helped us DOUBLE our income EVERY YEAR since!

We LOVE seeing our coachees get AMAZING results. Coachees have been able to pay back the entire course + coaching in less than 90 days not only that they are MAKING MONEY taking this course!  The best part is that they continue to use the information, content to produce amazing results in their businesses. How do we put a number to that?

HOW LONG WILL I HAVE ACCESS TO THE E-COURSE? WHAT ABOUT THE COACHING FACEBOOK GROUP? 

If you purchase the e-course, you will have lifetime access to the e-course program.  
If you choose the e-course + coaching option, you will have lifetime access to the facebook group and the e-course program.

WHAT ELSE WILL I NEED TO DO IN ADDITION TO THE COURSE TO BE SUCCESSFUL? 

The truth is that if you don’t know how to market and market consistently you most likely won’t have a business. It is essential not only to learn how to market, but you must have and be willing to have a marketing budget. Depending on where you are in your practice and your goals, we recommend 15% - 25%+ of your income go to marketing especially in the beginning to get your practice up and sailing. Start this VERY moment, don't wait for the course to begin. This will for sure help you succeed!

WHAT IF I NEED HELP AFTER THE 90 DAY E-COURSE + COACHING PROGRAM? 

We are currently in the works of other ways to help and support coachees, check with us about our newest programs. 

WHAT IF I'M NOT HAPPY WITH THE E-COURSE? 

We are so confident in our Private Practice Marketing E-Course Self-Study program and the results our alumni have achieved that we offer a 100% money back guarantee.  If you complete the entire program and don’t feel you got your money’s worth, we will give you a full refund up to 60 days from your purchase date.

Copyright © 2019 The Private Practice Startup